Is your website putting your customers off?
Web design trends are rapidly changing and if your website is several years old, then chances are it’s time for a refresh.
Creating the right impression is an important task and the last thing you’d want to do is put your customers at the first hurdle. If your website looks outdated you’re making a bad first impression.
Here are our top 10 reasons why it may be time to update your website:
Your Website Isn’t Responsive (Mobile-Friendly)?
This type of design allows a website to respond to the type of device that visitors are using. The rise of people browsing the internet via a mobile and laptop has also meant that the demand for mobile friendly websites have also increased.
Search Engine Rankings Are Low
Due to the latest updates to the Google algorithms, Google now favours responsive websites. This is in a bid to improve the users experience on Google search and consequently those websites that aren’t responsive fall to the bottom of the searches.
Your Website Is Slow
People browsing the internet notoriously have a short attention span, which isn't a good combination. Those seconds it takes to load gives your visitor the opportunity to decide to leave and go to your competitors- don’t make them wait, this could be a missed opportunity.
Your Website Doesn’t Reflect Your Brand Anymore
When a visitor lands on your page can they clearly tell what your business is and does your website reflect your values? Businesses grow and develop over the years so what worked well in 2010 may not work so well today. With a new visitor landing on your website you have a matter of seconds to portray what your business is about and entice them to engage.
Your Website Is Difficult To Navigate
Visitors won’t stick around on your website if they can’t find their way round easily, for anyone it’s frustrating. Put yourself in your customers shoes, would you really stay on a website that you can’t navigate effortlessly through.
Social Media Integrations?
With billions of people now using social media as an integral part of their daily routine, it’s more important than ever to integrate your social networks with your website to gain exposure across these powerful advertising platforms.
Difficult Or Non-Existent Contact Forms
Contact forms are a fundamental part of any website. So, if your contact form doesn’t function correctly, isn’t self-explanatory, difficult to use or worse still, you don’t even have a contact form; then you are missing out on valuable sales opportunities.
You Can’t Make Content Changes Easily
Content Management Systems (CMS) have come a long way over the last few years. As a result, you can update your content quickly and with ease. Having a CMS means you can control the content on your website and add fresh content regularly.
Let’s Get Ready To Scroll!
The majority of searches are now carried out on a mobile device, which means that user behaviour has changed and these types of users actively welcome scrolling on websites. All your business information doesn’t have to necessarily be packed onto the top ‘fold’ of your page, get creative and mix it up, include images, even videos to engage with your visitors and keep them on your website.
It Looks Outdated!
If your website hasn’t been updated for a few years, then it shows. Keeping your website current lets your visitors know you’re still in business. From well formatted code and new functionality, right through to the style of the design, it’s important to make constant updates to ensure the best user experience.
Let’s Talk About Refreshing Your Website…
If you can relate to any of the statements above…then it may be time to consider a refresh.